A successful fundraising campaign or initiative is driven by a broad understanding of an organization's constituency and the opportunities it presents. Major gift fundraising is only one piece of the strategy when thinking of overall campaign success. Understanding how to segment constituencies for all levels of fundraising, from annual to principal, sets an organization up for success in both the short-term and long-term: the marathon and the sprint.
Presented by:
Brittany Ann Crawmer
Senior Research Analyst
Purdue for Life Foundation
Brittany Ann is a senior research analyst with the Purdue for Life Foundation. A Purdue University alumna, she has a passion about improving her campus, community, and the world.
Chelsie Bolt
Chelsie is a senior research analyst with the Purdue for Life Foundation. She has her BA in Marketing from Indiana Wesleyan University.
Mark your calendars to join us for the 2024 Apra Midwest Conference, hosted at Children's Mercy Hospital in Kansas City, MO!
Join Apra Great Plains, Apra MoKan, and Apra Rocky Mountains for education, connection, and community-building. We hope to see you all there!
If you are interested in volunteering or presenting, please contact Kate Jorgensen at kateannjorgensen@gmail.com.
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