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  • The Marathon and the Sprint: Managing Campaigns with Data Driven Strategy

The Marathon and the Sprint: Managing Campaigns with Data Driven Strategy

  • 11 Apr 2024
  • 12:00 PM - 1:00 PM
  • https://teams.microsoft.com/l/meetup-join/19%3ameeting_ZTUzODU1ZmItN2ViMy00NWNiLTgxNTUtNWRjMmIyYWI0MWFj%40thread.v2/0?context=%7b%22Tid%22%3a%22ab214bcd-9b97-41bb-aa9d-46cf10d822fd%22%2c%22Oid%22%3a%223640085c-4693-49be-96e5-512b7309ed55%22%7d

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A successful fundraising campaign or initiative is driven by a broad understanding of an organization's constituency and the opportunities it presents. Major gift fundraising is only one piece of the strategy when thinking of overall campaign success. Understanding how to segment constituencies for all levels of fundraising, from annual to principal, sets an organization up for success in both the short-term and long-term: the marathon and the sprint.


Presented by:


Brittany Ann Crawmer

Brittany Ann Crawmer

Senior Research Analyst

Purdue for Life Foundation

 

Brittany Ann is a senior research analyst with the Purdue for Life Foundation. A Purdue University alumna, she has a passion about improving her campus, community, and the world.

Chelsie Bolt

Chelsie Bolt

Senior Research Analyst

Purdue for Life Foundation

 

Chelsie is a senior research analyst with the Purdue for Life Foundation. She has her BA in Marketing from Indiana Wesleyan University.

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