A successful fundraising campaign or initiative is driven by a broad understanding of an organization's constituency and the opportunities it presents. Major gift fundraising is only one piece of the strategy when thinking of overall campaign success. Understanding how to segment constituencies for all levels of fundraising, from annual to principal, sets an organization up for success in both the short-term and long-term: the marathon and the sprint.
Presented by:
Brittany Ann Crawmer
Senior Research Analyst
Purdue for Life Foundation
Brittany Ann is a senior research analyst with the Purdue for Life Foundation. A Purdue University alumna, she has a passion about improving her campus, community, and the world.
Chelsie Bolt
Chelsie is a senior research analyst with the Purdue for Life Foundation. She has her BA in Marketing from Indiana Wesleyan University.
