Virtual Book Tour: Prospect Management: The Essential Guide by Ruthie Giles
Join us for a special stop on the virtual book tour of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System, the first comprehensive guide of its kind in the nonprofit sector. Written by Ruthie Giles, a nationally recognized expert in prospect management, the book offers a deep dive into key areas such as portfolio optimization, managing donor pipeline stages, and effectively partnering with gift officers. With decades of hands-on experience, Ruthie brings clarity, structure, and actionable insight into a critical but often overlooked area of fundraising operations.
During this engaging session, Ruthie will share the story behind writing the book, her passion for building sustainable prospect management systems, and her vision for where the field is headed. Whether you’ve already read the book or are just discovering it, this is a valuable opportunity to bring your questions, challenges, and curiosity. Expect a lively, practical conversation—and walk away with ideas and solutions you can start applying right away.
A renowned thought leader in the field of prospect management, Ruthie Giles has worked in prospect research and prospect management since 2000. She has spoken on the topic of prospect management at APRA, CASE and NEDRA conferences, as well as to regional nonprofit professional groups. She is the author of Prospect Management: The Essential Guide for a High Functioning Nonprofit Prospect Management System (2025). Ruthie has held positions at Springfield Community College, University of New Hampshire, Westfield State University, Amherst College, Mount Holyoke College, Harold Grinspoon Foundation, The Loomis Chaffee School, and the Williston Northampton School. She is a former Board of Director member of the New England Development Research Association.
